The medium isn't always the message -or at least not the entirety of the message. An instance in which, for example, the paint on a canvas coveys all the meaning and the image from the paint on the canvas conveys none of the meaning is as unlikely as an instance in which the fact that the painted image is made of paint is completely irrelevant. Medium affects the message, for sure, but it isn't solely responsible.
A gun made of metal and loaded with bullets is threatening.
A gun made of plastic and loaded with water is significantly less threatening.
A gun made of felt and loaded with little balls also made of felt is not the least bit threatening.
Neither the medium nor the content can convey the message alone because everything we sense, we associate with something. And everything we associate with what we sense, we associate again and again.
And again, again, again.
1 comment:
HOW DO I MAKE MY OWN POST WITH MY OWN TITLE??? haha i don't understand how to at all!!! i wanted to write about the reading we have for homework this week but I guess ill just have to comment off of another reading since i have NO IDEA how to make a new post ha.
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